If you’re an entrepreneur like myself, you’ll have figured out pretty quickly that you need to learn how to write powerful copy. (or hire someone to do it for you.) I know when I started out, my website was invisible & my DM marketing got a 0% response. Almost enough to make one give it up as a lost cause.
About a year ago I found a terrific free daily e-newsletter about copywriting, direct marketing and all that jazz. It’s the Total Package ( http://www.freetotalpackage.com) anchored by Clayton Makepeace. I haven’t met Clayton yet, but the man makes a very good living as a direct response copywriter. So why am I recommending it, (other then to give the Team an early Christmas gift & to share the love)?
The Total Package is probably one of the best resources on the ‘net when it comes teaching you how ratchet up your marketing response rates. If it can help a novice business owner like myself with an esoteric service (corporate on-demand on-site massage – http://www.inmyhands.ca) enjoy page 1 ranking not to mention a 4% response rate for my DM; you owe it to yourself & your prosperity to give it read. Best of all it’s FREE! That link again http://www.freetotalpackage.com Thanks to Clayton and the Total Package team for an e-newsletter that’s so informative & insightful that even a newbie can grasp the principles of effective direct response marketing. Here’s wishing all of you a very Merry Christmas and a prosperous New Year.
